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What Is Intelligent Speed Assist (ISA)?

Intelligent Speed Assist (ISA) is a technology that uses video cameras or GPS-linked speed limit data to help drivers stay within the posted speed limit. In most systems, ISA will provide a warning when the vehicle is approaching or exceeding the speed limit.
Sometimes, ISA also acts as an automatically adjusting speed limiter, preventing the driver from accelerating beyond the speed limit.

There are many potential benefits of using ISA

Reduced Speeding Tickets

An obvious benefit of ISA is that it can help drivers avoid speeding tickets. By constantly monitoring the speed limit and reminding drivers to stay within the limit, ISA can help drivers avoid costly fines.
Improved Safety

Over speeding is a leading cause of road accidents and fatalities. ISA can help make roads safer by ensuring drivers stay within the posted speed limit.
Reduced Fuel Consumption

speeding uses more fuel than driving at a steady, legal speed. ISA can help drivers save money by preventing them from speeding and wasting gas.
Lower Insurance Premiums

insurance companies consider speeding to be a high-risk behavior. By using ISA, drivers can prove to their insurance company that they are less likely to over speed, leading to lower insurance premiums.
Reduced Emissions

In addition to saving money, ISA can also help reduce a vehicle's emissions. This is because speeding uses more fuel and produces more emissions than driving at a steady speed.